Data Driven David

Here are five star marketing or business books I have read in 2023.

1. The Agile Brand Guide: MarTech Stack Evaluation
   • by Greg Kihlstrom
2. Pillar-Based Marketing
   • by Christopher Day, Ryan Brock
3. Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth
   • by Tracy Eiler, Andrea Austin
4. The Signal and the Noise: Why So Many Predictions Fail – But Some Don’t
   • by Nate Silver
5. The Time to Win: How to Exceed Your Customers’ Need for Speed
   • by Jay Baer
6. The CLV Revolution: Transform Your Ecommerce with Customer Value Optimization
   • by Valentin Radu
7. Lean Analytics: Use Data to Build a Better Startup Faster
   • by Alistair Croll, Benjamin Yoskovitz
8. The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World
   • by Fred Reichheld, Rob Markey
9. Lead!: How to Build a High-Performing Team
   • by Dale Carnegie & Associates
10. Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program
    • by Arthur Middleton Hughes
11. Thinking, Fast and Slow
    • by Daniel Kahneman
12. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
    • by Joe Pulizzi
13. Why People Buy: The Real Reason Features and Benefits Selling DOESN’T WORK
    • by Greg Nanigian, David H. Mattson
14. The Decision Book: Fifty Models for Strategic Thinking
    • by Mikael Krogerus, Roman Tschappeler
15. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
    • by Michael J.A. Berry, Gordon S. Linoff
16. Upstream: The Quest to Solve Problems Before They Happen
    • by Dan Heath
17. The Martech Handbook: Build a Technology Stack to Attract and Retain Customers
    • by Darrell Alfonso
18. Competing Against Luck
    • by Clayton M. Christensen, Karen Dillon, Taddy Hall
19. The Boston Consulting Group on Strategy: Classic Concepts and New Perspectives
    • by Carl W. Stern, Michael S. Deimler
20. The Crux: How Leaders Become Strategists
    • by Richard P. Rumelt
21. They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer
    • by Marcus Sheridan, Krista Kotria
22. Understanding Michael Porter: The Essential Guide to Competition and Strategy
    • by Joan Magretta

I wasn’t able to meet my father-in-law. Doug had a lot of writings including poems, songs, children’s stories and religious books. His flagship undertaking is a book called Satan and His Lies Exposed which I had the opportunity to edit and publish during a period of unemployment. I am excited to announce that this book is now released and available digitally on Amazon Kindle, paperback. and audiobook formats.

I am hoping this fulfills one of his dreams and perhaps can help his widowed wife with some financial assistance. If you are a Christian and want to better know our adversary and our advocate, or have questions about where we came from before this life, the purpose of our time on earth, or where we go after this life, you will love this book.

Please visit our Facebook page where we share more about the book.

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Here are five star marketing or business books I have read in 2022.

1. Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement
   • by Martin Kihn, Christopher B. O’Hara
2. Rework
   • by Jason Fried, Heinemeier Hansson
3. Competitive Advantage: Creating and Sustaining Superior Performance
   • by Michael E. Porter
4. Zero to One: Notes on Startups, or How to Build the Future
   • by Peter Thiel, Blake Masters

Here are five star marketing or business books I have read in 2021.

1. Account-Based Marketing and Sales: How to Improve Lead Generation and Sell More by Targeting the Companies That Will Grow Your Business
   • by Chris Golec
2. The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies
   • by Chet Holmes, Jay Conrad Levinson, Michael E. Gerber
3. SuperFreakonomics: Global Cooling, Patriotic Prostitutes and Why Suicide Bombers Should Buy Life Insurance
   • by Steven D. Levitt, Stephen J. Dubner
4. The 5 Levels of Leadership: Proven Steps to Maximize Your Potential
   • by John C. Maxwell
5. The First 90 Days: Critical Success Strategies for New Leaders at All Levels
   • by Michael D. Watkins
6. Competitive Strategy: Techniques for Analyzing Industries and Competitors
   • by Michael E. Porter
7. Everyone Communicates, Few Connect: What the Most Effective People Do Differently
   • by John C. Maxwell
8. A Whole New Mind: Why Right-Brainers Will Rule the Future
   • by Daniel H. Pink
9. Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution and More
   • by Donald Miller
10. The Secret Code of Success: 7 Hidden Steps to More Wealth and Happiness
    • by Noah St. John, Jack Canfield
11. When: The Scientific Secrets of Perfect Timing
    • by Daniel H. Pink
12. Good Strategy Bad Strategy: The Difference and Why It Matters
    • by Richard P. Rumelt
13. Never Split the Difference: Negotiating As If Your Life Depended On It
    • by Chris Voss, Tahl Raz
14. The Personal MBA: Master the Art of Business
    • by Josh Kaufman