Last updated September 2026
Standard Promotions put your content, offers, and affiliate links in front of visitors across your WordPress site, without you touching a page builder or writing a line of code.
You’ve got two ways to build one:
- Promote Existing Content — turn a page or post you’ve already published into a promotion.
- Create a Custom Promotion — build one from scratch with your own image and destination URL.
Same result either way: a Standard Promotion. The only difference is how much of the setup SiteSqueeze handles for you.
Promote Existing Content
If what you want to promote already lives on your site, this is the fast path.
Go to Promotion type, select Promote Existing Content, then click Promote Existing Content again to open the chooser.
IMAGE: Promote Existing Content chooser
Search by page title, URL, or slug. The moment you pick your content, SiteSqueeze pulls in:
- Page or post title
- Featured image
- Destination URL
None of that is locked in. A great article headline is often a terrible promotion headline, so shorten it. Swap the image. Rewrite the button text. Even swap the destination URL entirely, if you’d rather send clicks to a tracked link (a Linko URL, for example) instead of the raw page permalink.
Customize It
Name your promotion first. This is an internal label so you can find it later in SiteSqueeze. Visitors never see it.
From there, you control:
- Headline
- Image
- Image alt text
- Button text
- Image display
- Destination URL
- Link behavior
A live desktop preview gives you an approximate look at how the headline, image, and button will appear together before you save.
Headline rule of thumb: aim for 60 characters or fewer. The field supports up to 80, but shorter headlines are easier to scan and generally fit promotion layouts better.
Create a Custom Promotion
No existing page to work from? Want full control from the ground up? This is your option.
It’s built for offers, affiliate links, announcements, and anything pointing off-site, anywhere there’s no WordPress page for SiteSqueeze to pull from.
Go to Promotion type, select Create a Custom Promotion, then click Create Custom Promotion.
IMAGE: Create a Custom Promotion chooser
Name it, then add your image and destination. For images, SiteSqueeze recommends 1080 × 1080 or 1080 × 1350, optimized for web. Add alt text, drop in your destination URL, and decide whether it opens in a new tab.
Here, nothing is pre-filled. You’re building it from zero.
Schedule It
Both creation methods share the same scheduling controls. Set any combination of:
- Start date/time — leave blank to go live the moment it’s enabled.
- End date/time — auto-stop at a set time.
- Impression limit — auto-stop after a set number of views.
- Click limit — auto-stop after a set number of tracked clicks.
Set more than one? SiteSqueeze stops the promotion the instant any single condition hits. All times run on your site’s configured SiteSqueeze timezone.
Enabled Isn’t the Same as Visible
Flipping a promotion to enabled only makes it eligible to run. It won’t show up anywhere until it has a Placement.
A Placement tells SiteSqueeze where to run the promotion: specific categories, tags, or All Other Content.
The promotion is what visitors see. The Placement is where they see it. Skip the Placement and your promotion goes nowhere.
Haven’t set one up yet? See [Understanding SiteSqueeze Placements] for how targeting works.
Save It
Click Save Promotion.
It now sits alongside your other promotions in SiteSqueeze, ready to edit, enable, disable, or check on anytime.
Once it’s enabled, placed, and within any schedule or limits you’ve set, the promotion becomes eligible to display to visitors.
Track What It’s Doing
Building the promotion is step one. SiteSqueeze Performance shows you impressions, tracked CTA clicks, click-through rate, and everything else you need to know which promotions are actually earning their spot on your site.
See Understanding Standard Promotions Performance for the full breakdown.
